Washington, USA - A US-based Hindu advocacy group has asked American fast food chain Burger King to immediately remove an advertisement campaign featuring goddess Lakshmi, which it says is "offensive" to the people of the faith.
Washington-based Hindu American Foundation said Burger King is running a print advertisement in Spain that depicts an image of the goddess seated atop a meat sandwich and other foodstuffs with the catch phrase, "A snack that's sacred," in Spanish.
In the letter written to the company, the HAF has also sought an apology from it for demonstrating lack of cultural and religious sensitivity in this case.
"An advertisement knowingly and intentionally using sacred symbols, especially those of another religious tradition for purely commercial purposes can be offensive in and of itself," said Suhag Shukla, managing director and legal counsel for the Foundation.