Going once, twice: your name on a monastery

An order of monks is trying a novel approach to financing its expansion: Selling the memorialization rights to a new monastery, church and retreat for a $1 million minimum bid on Internet auction site eBay.

The auction ends this morning, and as of Sunday night, there had been no takers for memorialization rights offered by the Benedictine Order of St. John the Beloved, which plans to build on 58 acres in the Hazleton area, just outside Schuylkill County.

The group of eight Old Catholic Church clergy, led by Archbishop Bruce J. Simpson, is negotiating to buy land on Conyngham-Drums Road in Sugarloaf Township that includes a 4,600-square-foot house with six bedrooms and five bathrooms.

Plans for the site also include a church, monastery and retreat for 40 monks, to be started within 18 months. The monks, part of a sect that broke away from the Roman Catholic Church in 1889, hope to raise $2.5 million.

For two weeks, the order has offered on eBay to sell memorialization rights for the grounds and church building in the name of a loved one for $900,000; the monastery building for $650,000; the retreat center building for $400,000; and the bell towers for $100,000. The order is offering the rights as a package for a minimum $1 million bid.

The items can be bid on separately, and two upcoming auctions will sell naming rights to choir books, stained-glass windows and church pews, among other items.

Simpson has left the order's Long Island headquarters and moved to Kidder Township in Carbon County to oversee the plan. He said the order wants to be based in a place where the cost of living is lower.

''I'm very frugal with a dollar,'' the burly, gray-haired Simpson said with a smile.

Simpson said he turned to the auction after unsuccessful attempts to raise money through more conventional means.

Simpson's financial consultant mentioned the order's economic difficulties to one of his clients, the head of a small, Ohio record label, who developed the idea of selling naming rights and is helping the monks with marketing and publicity.

Tony Reynolds, chief executive officer of SupersonicUSA Records, said his inspiration came from the $90 million endorsement deal LeBron James, the top NBA draft pick, signed with Nike last month.

''I just thought, 'Wow, what if could sell the naming rights to the grounds?''' Reynolds said.

Once it's established in the township, the order would focus on helping the elderly, primarily through contributions for heat and medicine, Simpson said.

It would be the third monastery in the area, all unrelated. Holy Dormition Monastery is on Route 93 in Sugarloaf Township, and Holy Protection Monastery for Women is on Laurytown Road in Weatherly.

Simpson's group welcomes all Christians to share communion. It allows priests to marry or form same-sex unions, and marries those who have divorced.

The order is community-minded: It is a member in good standing of the White Haven Chamber of Commerce.

''They're a nice group,'' Chamber President Seth Eisenberg said. ''I have been watching them working hard toward their goals.''

Simpson, a former Reading police officer, lives in Kidder Township with his partner of 28 years, Brother Jack Bixler.

The Old Catholic Church broke from the Roman Catholic Church in 1889 over such issues as papal infallibility and became established in the United States in 1908.

The church branched off, and today there are several factions — some conservative, others liberal.

About 120 bishops are in the United States, but it is not clear how many members the church has nationwide. Simpson said there has never been a census.

''We're independent, self-governing,'' he said. ''I have no boss but God.''

Simpson founded the St. John the Beloved order two years ago. The order also maintains St. Julian of Norwich Old Catholic Church in Syosset, N.Y., and Christ the King Old Catholic Church in Manhattan.

There are similar Benedictine parishes in Richmond, Va., and East Grand Rapids, Mich.

''John the Beloved was the only apostle who never denied Christ,'' Simpson said. ''He was very loyal to Jesus.''

But he said all the factions are dedicated to what he believes is the ''central message of the Gospel: Love one another, and love the Lord our God as He loves us.''

The rules differ with each branch. Almost all allow married priests; some welcome same-sex couples — Simpson has performed 73 same-sex unions — and ordain lesbians and gays while others do not. Some allow contraception, others maintain more-traditional Catholic rules.

Simpson expects his clergy to embody that devotion.

''How we minister to people is different from my Roman brothers,'' he said. ''We're able to be more pastoral in our approach to people and less legalistic.

''We give communion to all Christians. If you're divorced, it doesn't automatically exclude you from the sacraments or from remarriage in the church. If you are gay or lesbian, it doesn't prevent you from attending church, it doesn't prevent you from applying for admission as a brother or sister. ''

Brother Michael Tesmacher of St. Julian's said the Old Catholic Church is inclusive.

''We are fully Catholic in our worship, but some people have felt marginalized — those who are divorced, who have used birth control, who are gay and lesbian,'' he said. ''We reach out and minister to them. Our doors are open to all.''