Greeting card powerhouse Hallmark is rolling out products for the celebration of Eid al-Fitr, a day of rejoicing in Islam that marks the end of the month of fasting, Ramadan.
Eid al-Fitr is a celebration of the end of the fasting period, which is one of the five pillars, or fundamental obligations, in the religion of Islam. Currently the worldwide Muslim population is about 1.2 billion, with an estimated 7-10 million living in the United States.
"For the first time in 2003 Hallmark is offering cards for Eid," the US company said in a statement.
"Since Islam is practiced worldwide, Hallmark avoided any icons that could be construed as regional or cultural, rather than Islamic. The common Arabic phrase 'Eid Mubarak,' which means 'Happy Holiday' is used.
"The writing conveys the celebration, joy and thanks of the holiday and reinforces the bonds of friendship, family and faith."